Average social media advertising and/or marketing spending of local advertisers on selected social media platforms in the United States in 2023
(in U.S. dollars)
Characteristic
Average spending in U.S. dollars
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Based on data collected during a survey, it was calculated that local advertisers in the United States who invested in advertising or marketing on Facebook spent on average *** thousand U.S. dollars on such activities in 2023. YouTube enjoyed the highest average spending, at *** ³Ù³ó´Ç³Ü²õ²¹²Ô»å.Ìý
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OAAA. (June 12, 2024). Average social media advertising and/or marketing spending of local advertisers on selected social media platforms in the United States in 2023 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1620933/local-advertisers-social-media-spend-platform-usa/
OAAA. "Average social media advertising and/or marketing spending of local advertisers on selected social media platforms in the United States in 2023 (in U.S. dollars)." Chart. June 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1620933/local-advertisers-social-media-spend-platform-usa/
OAAA. (2024). Average social media advertising and/or marketing spending of local advertisers on selected social media platforms in the United States in 2023 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1620933/local-advertisers-social-media-spend-platform-usa/
OAAA. "Average Social Media Advertising And/or Marketing Spending of Local Advertisers on Selected Social Media Platforms in The United States in 2023 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2024, /statistics/1620933/local-advertisers-social-media-spend-platform-usa/
OAAA, Average social media advertising and/or marketing spending of local advertisers on selected social media platforms in the United States in 2023 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1620933/local-advertisers-social-media-spend-platform-usa/ (last visited July 29, 2026)
Average social media advertising and/or marketing spending of local advertisers on selected social media platforms in the United States in 2023 (in U.S. dollars) [Graph], OAAA, June 12, 2024. [Online]. Available: /statistics/1620933/local-advertisers-social-media-spend-platform-usa/
