| Characteristic | Significantly larger share | Larger share | Same | Smaller share | Significantly smaller share | Don't know |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
More information
Region
Denmark
Survey time period
2015, 2016, December 2016 to January 2017
Age group
462*
Special properties
budget excl. salaries; readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
* The source does not specify the number of respondents for 2015 and 2016.
This question was phrased by the source as follows: "Hvor stor en andel af det samlede marketingbudget (ekskl. løn til personale) bruger I på content marketing
sammenlignet med sidste år?"
Missing percentage points to 100 percent and percentage points exceeding 100 percent are probably due to rounding.
Citation formats
