Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [banner advertising on news websites], [advertising videos on news websites ]
Citation formats
U.S. consumers who find news sites banner advertising helpful 2017, by format
This statistic presents the share of consumers in the United States who found advertising on news websites to be helpful as of May 2017, broken down by advertising format. During the survey period, **** percent of respondents had expressed that they found banner advertising to be very helpful, while ** percent had reported that it was not helpful at all.
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ÌÇÐÄÆÆ½â°æ Survey. (June 9, 2017). Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 07, 2026, from /statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
ÌÇÐÄÆÆ½â°æ Survey. "Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format." Chart. June 9, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 07, 2026. /statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
ÌÇÐÄÆÆ½â°æ Survey. (2017). Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 07, 2026. /statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
ÌÇÐÄÆÆ½â°æ Survey. "Share of Consumers Who Found Advertising on News Websites to Be Helpful in The United States as of May 2017, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jun 2017, /statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
ÌÇÐÄÆÆ½â°æ Survey, Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format ÌÇÐÄÆÆ½â°æ, /statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/ (last visited August 07, 2026)
Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format [Graph], ÌÇÐÄÆÆ½â°æ Survey, June 9, 2017. [Online]. Available: /statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/