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To what extent do you think that brands advertised around offensive online content are endorsing that content? (by gender)

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Source

Release date

April 2017

Region

United States

Survey time period

April 5 and 6, 2017

Number of respondents

1,948 respondents

Age group

18 years and older

Special properties

among respondents who have seen offensive content online

Method of interview

Online survey

Supplementary notes

Original question: "To what extent do you think that the brand being advertised around the offensive content is endorsing that content?"
The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."

Citation formats

Perception of offensive online content endorsement by brands 2017, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2017
The statistic shows data on the public perception of the presence or lack of endorsement of offensive online content by brands advertised around that content in the United States as of April 2017, broken down by gender. During a survey, ** percent of female respondents stated they thought such brands definitely endorsed such content.
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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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