Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020
Characteristic
Share of respondents
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A study from 2020 on the influence of ad placement on brand perception in the United States, found that ** percent of respondents stated that offensive or controversial content next to a brand's ad had no effect on their opinion of the brand. On the other hand, ** percent answered that the ad's placement had a negative effect on their brand perception.
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AudienceProject. (August 19, 2020). Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/698821/influence-offensive-content-brand-image-usa/
AudienceProject. "Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020." Chart. August 19, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/698821/influence-offensive-content-brand-image-usa/
AudienceProject. (2020). Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/698821/influence-offensive-content-brand-image-usa/
AudienceProject. "Effect of Advertising Placed next to Offensive or Controversial Content on Internet Users Perception of Brands in The United States as of The 2nd Quarter of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2020, /statistics/698821/influence-offensive-content-brand-image-usa/
AudienceProject, Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020 ÌÇÐÄÆƽâ°æ, /statistics/698821/influence-offensive-content-brand-image-usa/ (last visited July 22, 2026)
Effect of advertising placed next to offensive or controversial content on internet users perception of brands in the United States as of the 2nd quarter of 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: /statistics/698821/influence-offensive-content-brand-image-usa/
