Share of internet users who would like stores to use location-based technologies to improve their shopping experience in the Unites States as of October 2016, by generation
Characteristic
Millennials (18-34)
Generation X (35-54)
Baby Boomers (55+)
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Original statement: I would like a store/brand to know who I am when I walk into
a store because of location- based technologies (e.g., iBeacons,
RFID, geofencing).
Citation formats
Attitude to location-based technology usage in stores in the U.S. 2016, by generation
This statistic presents the share of internet users in the Unites States who would like stores to use location-based technologies to improve their shopping experience in the U.S. as of October 2016, broken down by generation. During the survey period, 35 percent of Millennials stated that they agreed with such statement.
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Salesforce Research. (November 16, 2016). Share of internet users who would like stores to use location-based technologies to improve their shopping experience in the Unites States as of October 2016, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/698733/stores-location-based-technologies-improve-shopping-experience-us-generation/
Salesforce Research. "Share of internet users who would like stores to use location-based technologies to improve their shopping experience in the Unites States as of October 2016, by generation." Chart. November 16, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/698733/stores-location-based-technologies-improve-shopping-experience-us-generation/
Salesforce Research. (2016). Share of internet users who would like stores to use location-based technologies to improve their shopping experience in the Unites States as of October 2016, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/698733/stores-location-based-technologies-improve-shopping-experience-us-generation/
Salesforce Research. "Share of Internet Users Who Would like Stores to Use Location-based Technologies to Improve Their Shopping Experience in The Unites States as of October 2016, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2016, /statistics/698733/stores-location-based-technologies-improve-shopping-experience-us-generation/
Salesforce Research, Share of internet users who would like stores to use location-based technologies to improve their shopping experience in the Unites States as of October 2016, by generation ÌÇÐÄÆƽâ°æ, /statistics/698733/stores-location-based-technologies-improve-shopping-experience-us-generation/ (last visited August 06, 2026)
Share of internet users who would like stores to use location-based technologies to improve their shopping experience in the Unites States as of October 2016, by generation [Graph], Salesforce Research, November 16, 2016. [Online]. Available: /statistics/698733/stores-location-based-technologies-improve-shopping-experience-us-generation/
