Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022
Characteristic
Cisgender
Non-cisgender identifying
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During a survey conducted throughout 2021 and the first quarter of 2022, all non-cisgender identifying people surveyed in Spain reported being comfortable with rand targeting based on sexual orientation and/or gender identity, while **** percent of Spanish cisgender respondents said the same – a difference of nearly seven percentage points. Meanwhile, in the United Kingdom, **** percent of cisgender interviewees stated being comfortable with that type of ad targeting, while less than ** percent of non-cisgender identifying Brits said the same.
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Nielsen. (June 8, 2023). Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
Nielsen. "Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022." Chart. June 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
Nielsen. (2023). Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
Nielsen. "Percentage of Cisgender and Non-cisgender Identifying Consumers Comfortable with Brand Targeting Based on Sexual Orientation And/or Gender Identity in Selected Countries Worldwide as of 1st Quarter 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2023, /statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
Nielsen, Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022 ÌÇÐÄÆƽâ°æ, /statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/ (last visited August 02, 2026)
Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022 [Graph], Nielsen, June 8, 2023. [Online]. Available: /statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
