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Type of audience data used for programmatic campaigns in Central and Eastern Europe in 2016

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Source

Release date

October 2016

Region

Central and Eastern Europe

Survey time period

October 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

* Central & Eastern Europe: Bulgaria, Croatia, Czechia, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey.

Citation formats

Audience data strategy for programmatic campaigns in Central and Eastern Europe 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 7, 2017
This statistic displays the results of a survey on the types of audience data used for programmatic advertising campaigns by publishers in Central and Eastern Europe in 2016. The survey found that ** percent of Southern European publishers stated to use first party data for their programmatic campaigns.
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