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Growth in digital advertising spending in Central and Eastern Europe (CEE) in 2023, by country

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Source

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Release date

May 2024

Region

Central and Eastern Europe

Survey time period

2023

Supplementary notes

Data for Russia and Belarus were not provided.

Citation formats

Growth in digital ad spending in the CEE region 2023, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 11, 2024

In 2023, two Central and Eastern European (CEE) countries achieved an over 20-percent growth rate in digital advertising spending. These were Serbia and Ukraine. Slovenia was the country with the least significant increase, at over **** percent.

How does digital advertising in CEE perform compared to other channels?

The internet is the leading advertising channel across the CEE region, followed by television. The segment was expected to increase steadily between 2024 and 2029. In the latest forecast year, it would reach around **** billion U.S. dollars.

Digital advertising growth during COVID-19

The internet was the only channel that saw an increase in spending in 2020 when the COVID-19 pandemic started. Media budgets on traditional formats, such as TV, outdoor, cinema, and press advertising, declined that year.

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Other statistics that may interest you Digital advertising in Central and Eastern Europe (CEE)

Overview

6

Russia

4

Czechia

8

Ukraine

4

Hungary

7

Poland

8

Romania

5

Slovakia

5

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Topics

Digital advertising in CEEDigital advertising in GermanyDigital advertising in the UKDigital advertising in RussiaDigital advertising in France
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