For this statistic, the values reported by the source for 2018 and 2019 have been converted into percentages and rounded.
The source does not provide 2017 figures for the following industries: household supplies and cleaning; clothing and apparel; IT, audio and video; and beverages and alcohol.
Citation formats
Expenditure share of media advertising in Finland 2017-2019, by industry
In 2019, retail industry had the largest share, with around ** percent, of the total monthly expenditure on media advertising in Finland. Between 2017 and 2019, the share of retail industry decreased by roughly *** percent. The share of automotive industry remained more or less on the same level, while the share of grocery industry increased by rougly *** percent from 2017 to 2019.
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Kantar TNS Finland. (January 29, 2020). Distribution of monthly media advertising expenditure in Finland from 2017 to 2019, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/676025/finland-monthly-media-advertising-expenditure-by-industry/
Kantar TNS Finland. "Distribution of monthly media advertising expenditure in Finland from 2017 to 2019, by industry." Chart. January 29, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/676025/finland-monthly-media-advertising-expenditure-by-industry/
Kantar TNS Finland. (2020). Distribution of monthly media advertising expenditure in Finland from 2017 to 2019, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/676025/finland-monthly-media-advertising-expenditure-by-industry/
Kantar TNS Finland. "Distribution of Monthly Media Advertising Expenditure in Finland from 2017 to 2019, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2020, /statistics/676025/finland-monthly-media-advertising-expenditure-by-industry/
Kantar TNS Finland, Distribution of monthly media advertising expenditure in Finland from 2017 to 2019, by industry ÌÇÐÄÆƽâ°æ, /statistics/676025/finland-monthly-media-advertising-expenditure-by-industry/ (last visited August 01, 2026)
Distribution of monthly media advertising expenditure in Finland from 2017 to 2019, by industry [Graph], Kantar TNS Finland, January 29, 2020. [Online]. Available: /statistics/676025/finland-monthly-media-advertising-expenditure-by-industry/
