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Year-over-year advertising spending change in Sweden from 1st quarter 2017 to 2nd quarter 2020

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Source

Release date

August 2020

Region

Sweden

Survey time period

Q1 2017 to Q2 2020

Supplementary notes

Some figures were taken from previous publications.

Citation formats

Quarterly advertising spending change in Sweden 2017-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2020
During the first quarter of 2020, the coronavirus pandemic's first footprint was discerned as the Swedish advertising market turned to a negative growth. The ad spending decreased by percent compared to first quarter of 2019. In the second quarter of 2020, the outbreak of the virus affected the advertising market in the Scandinavian country even more, as the expenditures declined by ** percent.
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