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Leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016

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Sources

Release date

May 2016

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us in what ways (or examples of how) women are being unfairly treated in advertising."

Citation formats

Canada: unfair depictions of women in advertising 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2016
The graph shows leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016. It was found that 28 percent of respondents cited ads that portrayed men with unrealistic body images as unfairly depicting the gender.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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