visitors of each media vertical at least several times a week
Method of interview
Online survey
Supplementary notes
* Respondents were exposed to examples of sponsored content. The original survey question was: "Thinking specifically about this content, how much do you agree or disagree with the following? This content can add value to my experience on this website." ** Nationally representative consumers who visit these news media verticals online at least several times per week devided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).
Citation formats
Perceived value of sponsored content to readers in the U.S. 2014, by media vertical
This statistic illustrates the value of sponsored content according to online users in the United States in 2014. Of respondents consuming business news, ** percent reported they thought sponsored content added value to their experience on the website.
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IAB (U.S.). (July 22, 2014). Thinking specifically about this content, how much do you believe sponsored content can add value to website experience?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/524813/percieved-value-of-sponsored-content-to-readers-us/
IAB (U.S.). "Thinking specifically about this content, how much do you believe sponsored content can add value to website experience?*." Chart. July 22, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/524813/percieved-value-of-sponsored-content-to-readers-us/
IAB (U.S.). (2014). Thinking specifically about this content, how much do you believe sponsored content can add value to website experience?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/524813/percieved-value-of-sponsored-content-to-readers-us/
IAB (U.S.). "Thinking Specifically about This Content, How Much Do You Believe Sponsored Content Can Add Value to Website Experience?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jul 2014, /statistics/524813/percieved-value-of-sponsored-content-to-readers-us/
IAB (U.S.), Thinking specifically about this content, how much do you believe sponsored content can add value to website experience?* ÌÇÐÄÆƽâ°æ, /statistics/524813/percieved-value-of-sponsored-content-to-readers-us/ (last visited August 07, 2026)
Thinking specifically about this content, how much do you believe sponsored content can add value to website experience?* [Graph], IAB (U.S.), July 22, 2014. [Online]. Available: /statistics/524813/percieved-value-of-sponsored-content-to-readers-us/
