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Expected retail media contribution to Russia’s GMV in 5 years as of 2024

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Source

Release date

March 2025

Region

Russia

Survey time period

November to December 2024

Number of respondents

over 30

Special properties

major retail media platforms, brand advertisers, and experts from advertising and research agencies

Supplementary notes

The original question was worded by the source as follows: "How much (in percentage terms) do you think retail media will contribute to your company's GMV in 5 years?"

Citation formats

Expected retail media contribution to GMV in Russia in 5 years 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2025

Most retail media market players in Russia expected this advertising channel to contribute a moderate percentage to their gross merchandise value (GMV) in five years as of 2024, with the largest group anticipating between **** and *** percent. Notably, no respondents foresaw retail media contributing between and **** percent.

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