Within the market size of retail media advertising in Russia, the largest share as of 2025 belonged to on-site inventory, accounting for ** percent of the total, while in-store ads had a share of only *** percent.
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Yakov & Partners. (March 25, 2025). Retail media makeup in Russia as of 2025, by ad inventory type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1622023/retail-media-market-share-russia/
Yakov & Partners. "Retail media makeup in Russia as of 2025, by ad inventory type." Chart. March 25, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1622023/retail-media-market-share-russia/
Yakov & Partners. (2025). Retail media makeup in Russia as of 2025, by ad inventory type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1622023/retail-media-market-share-russia/
Yakov & Partners. "Retail Media Makeup in Russia as of 2025, by Ad Inventory Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Mar 2025, /statistics/1622023/retail-media-market-share-russia/
Yakov & Partners, Retail media makeup in Russia as of 2025, by ad inventory type ÌÇÐÄÆÆ½â°æ, /statistics/1622023/retail-media-market-share-russia/ (last visited July 27, 2026)
Retail media makeup in Russia as of 2025, by ad inventory type [Graph], Yakov & Partners, March 25, 2025. [Online]. Available: /statistics/1622023/retail-media-market-share-russia/