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Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016

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Sources

Release date

March 2016

Region

Canada

Survey time period

Q4 2015 to Q1 2016

Special properties

survey conducted in English and French

Supplementary notes

The source does not provide information on the sample number.

Citation formats

Share of marketers using selected media for advertising in Canada 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 14, 2016
The graph presents the penetration rate of advertising on selected traditional and digital media in Canada as of the first quarter of 2016. According to the source, ** percent of marketers used TV for advertising, while ** percent allocated their budgets towards digital display advertising in the measured period.
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