In 2024, the four biggest personal lines property and casualty insurers in the United States boosted their advertising spending. Progressive nearly tripled its spending to ** dollars, compared to 2023, while Geico spent * dollars. The level of spending on advertising by leading insurance firms in the United States fluctuated in the five-year period from 2019 to 2024. Geico was the largest spender from 2019 through 2021, having spent roughly * dollars each year. In 2022, spending on advertising dipped among all firms, and again in 2023. This year Progressive was the only firm to have spent more than **** dollars on advertising.Â
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S&P Global Market Intelligence. (March 31, 2025). Advertising expenditure of the leading insurance firms in the United States from 2019 and 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1306060/search-ad-spend-insurance-worldwide/
S&P Global Market Intelligence. "Advertising expenditure of the leading insurance firms in the United States from 2019 and 2024 (in billion U.S. dollars)." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1306060/search-ad-spend-insurance-worldwide/
S&P Global Market Intelligence. (2025). Advertising expenditure of the leading insurance firms in the United States from 2019 and 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1306060/search-ad-spend-insurance-worldwide/
S&P Global Market Intelligence. "Advertising Expenditure of The Leading Insurance Firms in The United States from 2019 and 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/1306060/search-ad-spend-insurance-worldwide/
S&P Global Market Intelligence, Advertising expenditure of the leading insurance firms in the United States from 2019 and 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1306060/search-ad-spend-insurance-worldwide/ (last visited July 25, 2026)
Advertising expenditure of the leading insurance firms in the United States from 2019 and 2024 (in billion U.S. dollars) [Graph], S&P Global Market Intelligence, March 31, 2025. [Online]. Available: /statistics/1306060/search-ad-spend-insurance-worldwide/
