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E-mail marketing click-though rate (CTR) in Great Britain from 2021 to 2023

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Source

Release date

April 2024

Region

United Kingdom (Great Britain)

Survey time period

2021 to 2023

Supplementary notes

The source defines click-through rate (CTR) as the number of clicks on a particular advertisement or link divided by the number of times it was seen (also known as impressions), multiplied by 100.

Citation formats

E-mail marketing CTR in Great Britain 2021-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 2, 2024

In 2023, marketing e-mails in Great Britain had a click-through rate (CTR) of **** percent. A year earlier, the rate stood at **** percent. E-mail marketing click-through rate (CTR) shows the share of people who opened an e-mail and clicked on a link or an ad in the e-mail.

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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