Reaction to commercials in primetime TV in the U.S. by age 2015| ��ƽ��

Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015, by age group

Characteristic	13-35 years (Gen Y)	36-49 years (Gen X)	50-64 years (Boomers)
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Source

Release date

September 2015

More information

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

1,010 respondents

Age group

13-64 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Now, thinking of your usual behavior, which of the following statements best describes your reaction when commercials are shown during a primetime program on “live” TV – when you watch at the time of broadcast?"

Citation formats

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on actions taken by TV viewers when commercials were shown on linear TV during primetime in the United States as of May 2015, by age group. During a GfK survey, ** percent of respondents between the ages of ** and ** stated they stayed in the room but did something else while commercials were on.

The 'How People Use Primetime TV 2015' report from —GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

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