In 2024, digital out-of-home (DOOH) advertising spending accounted for around **** percent of the total out-of-home (OOH) ad expenditure in the Asia-Pacific (APAC) region. In Africa, the share stood at **** percent. The global average reached nearly ** percent. China, the United States, and the United Kingdom ranked among the world's largest DOOH ad markets.
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World Out of Home Organization. (June 27, 2025). Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2024, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
World Out of Home Organization. "Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2024, by region." Chart. June 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
World Out of Home Organization. (2025). Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2024, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
World Out of Home Organization. "Digital Out-of-home (Dooh) Advertising Spending as a Percentage of Total Outdoor Ad Expenditures Worldwide in 2024, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jun 2025, /statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
World Out of Home Organization, Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2024, by region ÌÇÐÄÆÆ½â°æ, /statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/ (last visited August 03, 2026)
Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2024, by region [Graph], World Out of Home Organization, June 27, 2025. [Online]. Available: /statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/