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Leading factors making an online review or a recommendation influential according to social media users worldwide in 2014

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Source

Release date

January 2015

Region

Worldwide

Survey time period

October and November 2014

Number of respondents

24,367 respondents

Special properties

Social media users

Method of interview

Online survey

Supplementary notes

Smiley360 community is an online community for consumers to experience brands and share their product feedback.

Citation formats

Influence marketing: main characteristics of influential recommendations 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 3, 2015
The statistic presents information on the leading factors making an online review or recommendation influential according to consumers worldwide in 2014. It was found that ** percent of respondents viewed reviews with a list of pros and cons as influential, while ** percent said the same thing about recommendations containing personal stories.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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