| Characteristic | Price comparison | Test reports | Reviews/comments by other users | Website of companies or manufacturers | Discussion forums/blogs |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
Release date
November 2016
More information
Region
Germany
Survey time period
2013 to 2016
Age group
14 years and older
Special properties
German-speaking internet users
Method of interview
Face-to-face interview
Supplementary notes
Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million
2015: 7,009 respondents, projected to a population of 69.24 million
2016: 7,026 respondents, projected to a population of 69.56 million
Information on target group "German-speaking internet users":
2013: projected to 52.92 million people
2014: projected to 53.54 million people
2015: projected to 54.16 million people
2016: projected to 55.81 million people
This question was phrased by the source as follows: "How do you inform yourself on the internet about products or services, what do you use: Test reports, reviews or comments by other buyers, company or supplier websites, posts in discussion forums or blogs, price comparisons or what else?"
Multiple answers were allowed. (original German question:"Wie informieren Sie sich im Internet über Produkte oder Dienstleistungen, was nutzen Sie da alles: Testberichte, Bewertungen oder Kommentare anderer Käufer, Internetseiten des Herstellers oder Anbieters, Beiträge in Diskussionsforen oder Blogs, Preisvergleiche oder was sonst?")
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