Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
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This statistic illustrates UK marketers' agreement with a statement about content marketing's role in business‑to‑business markets. During the survey in May 2014, ** percent of marketers reported they did not believe that content marketing didn't have a role in B2B markets.
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Chartered Institute of Marketing. (December 31, 2014). Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands." [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."." Chart. December 31, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
Chartered Institute of Marketing. (2014). Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands.". ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do You Agree with The Statement, "Content Marketing Doesn’t Have a Role in Business‑to‑business (B2b) Markets - It’s Only Relevant for Consumer Brands."." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2014, /statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
Chartered Institute of Marketing, Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands." ÌÇÐÄÆƽâ°æ, /statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/ (last visited August 06, 2026)
Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands." [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: /statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
