| Characteristic | Traditional media | Dialogue marketing media | Media with dialogue elements |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
June 2015
More information
Region
Germany
Survey time period
January and February 2015
Number of respondents
2,727 respondents
Special properties
marketing decision makers in German companies
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
The figures for 2012 were taken from a previous publication.
Missing percentage point to 100 per cent for 2013 is due to rounding.
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