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Leading advertising categories in Brazil in 2024, by share of advertising spending
Leading advertising categories Brazil in 2024, by share of advertising spending
In 2024, the retail sector alone accounted for approximately ** percent of advertising spending in Brazil, making it the industry investing the most in ads in the South American country. The consumer services and the finance and insurance segments followed with shares of around **** percent each.
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Fifty5Blue IBOPE. (April 23, 2025). Leading advertising categories in Brazil in 2024, by share of advertising spending [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1330729/share-ad-spending-in-brazil-by-industry/
Fifty5Blue IBOPE. "Leading advertising categories in Brazil in 2024, by share of advertising spending." Chart. April 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1330729/share-ad-spending-in-brazil-by-industry/
Fifty5Blue IBOPE. (2025). Leading advertising categories in Brazil in 2024, by share of advertising spending. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1330729/share-ad-spending-in-brazil-by-industry/
Fifty5Blue IBOPE. "Leading Advertising Categories in Brazil in 2024, by Share of Advertising Spending." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2025, /statistics/1330729/share-ad-spending-in-brazil-by-industry/
Fifty5Blue IBOPE, Leading advertising categories in Brazil in 2024, by share of advertising spending ÌÇÐÄÆƽâ°æ, /statistics/1330729/share-ad-spending-in-brazil-by-industry/ (last visited July 24, 2026)
Leading advertising categories in Brazil in 2024, by share of advertising spending [Graph], Fifty5Blue IBOPE, April 23, 2025. [Online]. Available: /statistics/1330729/share-ad-spending-in-brazil-by-industry/
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