| Characteristic | Increase | Stay constant | Decrease | Cannot judge |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
Release date
January 2021
More information
Region
Germany
Survey time period
November and December 2019
Number of respondents
14 media agencies
Method of interview
Online survey
Supplementary notes
The "And how do you estimate the overall development of the Nielsen gross advertising expenditure for 2019 in comparison to 2018 for the following product sectors listed according to Nielsen classification?" (Original German question: "Und wie schätzen Sie die Gesamtentwicklung der Nielsen-Brutto-Werbeaufwendungen für die nachstehenden, nach Nielsen-Systematik aufgeführten Produktbereiche für das Jahr 2019 im Vergleich zu 2018 ein?")
Missing percentage points to 100 per cent: "Don't know".
Citation formats
