The source does not provide information on the type of the survey. The figures may be over or under 100 percent due to rounding. The figures present a combined result for: very low cost and somewhat low cost; and very high cost and somewhat high cost per lead. The source does not provide survey date. The date given in the field "survey time period" is the release date.
Citation formats
B2B demand generation: cost-per-lead in the U.S. 2014, by channel
The graph shows data on the perception of lead generation cost (cost-per-lead) among B2B marketers in the United States as of October 2014, by channel. Among respondents, ** percent stated, that e-mail marketing was the least costly demand generation channel. On the other side of the spectrum. **** percent of respondents placed trade shows and events as the most expensive demand generation channels.
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MarketingCharts. (October 27, 2014). Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/
MarketingCharts. "Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel." Chart. October 27, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/
MarketingCharts. (2014). Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/
MarketingCharts. "Perception of Lead Generation Cost (Cost-per Lead) among B2b Marketers in The United States as of October 2014, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Oct 2014, /statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/
MarketingCharts, Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel ÌÇÐÄÆƽâ°æ, /statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/ (last visited August 05, 2026)
Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel [Graph], MarketingCharts, October 27, 2014. [Online]. Available: /statistics/368308/b2b-demand-generation-channels-cost-per-lead-usa/
