The graph shows the benefits of programmatic advertising according to marketing professionals from EU-5 countries (UK, Germany, Spain, Italy, France). In May 2014, 54 percent of respondents claimed it improved their ad targeting.
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IAB Europe, & AppNexus, & WARC. (September 5, 2014). Benefits of programmatic advertising according to marketing professionals in EU-5 as of May 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/325869/programmatic-advertising-benefits-europe/
IAB Europe, und AppNexus, und WARC. "Benefits of programmatic advertising according to marketing professionals in EU-5 as of May 2014." Chart. September 5, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/325869/programmatic-advertising-benefits-europe/
IAB Europe, AppNexus, WARC. (2014). Benefits of programmatic advertising according to marketing professionals in EU-5 as of May 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/325869/programmatic-advertising-benefits-europe/
IAB Europe, and AppNexus, and WARC. "Benefits of Programmatic Advertising According to Marketing Professionals in Eu-5 as of May 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Sep 2014, /statistics/325869/programmatic-advertising-benefits-europe/
IAB Europe & AppNexus & WARC, Benefits of programmatic advertising according to marketing professionals in EU-5 as of May 2014 ÌÇÐÄÆƽâ°æ, /statistics/325869/programmatic-advertising-benefits-europe/ (last visited July 27, 2026)
Benefits of programmatic advertising according to marketing professionals in EU-5 as of May 2014 [Graph], IAB Europe, & AppNexus, & WARC, September 5, 2014. [Online]. Available: /statistics/325869/programmatic-advertising-benefits-europe/
