Question: How often do you purchase a product or service advertised in the following media? The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
Citation formats
Advertising effectiveness in the U.S. 2016, by medium
The statistic shows information on advertising effectiveness in the United States as of June 2016, by medium. During a survey, ** percent of respondents stated that they often purchase da product or service advertised in magazines.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Various sources (Athlon Media Group AMG Parade). (August 18, 2016). Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/308130/advertisign-effectiveness-medium/
Various sources (Athlon Media Group AMG Parade). "Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium." Chart. August 18, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/308130/advertisign-effectiveness-medium/
Various sources (Athlon Media Group AMG Parade). (2016). Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/308130/advertisign-effectiveness-medium/
Various sources (Athlon Media Group AMG Parade). "Advertising Influence on Purchase Decision among Consumers in The United States as of June 2016, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Aug 2016, /statistics/308130/advertisign-effectiveness-medium/
Various sources (Athlon Media Group AMG Parade), Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium ÌÇÐÄÆƽâ°æ, /statistics/308130/advertisign-effectiveness-medium/ (last visited August 06, 2026)
Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium [Graph], Various sources (Athlon Media Group AMG Parade), August 18, 2016. [Online]. Available: /statistics/308130/advertisign-effectiveness-medium/
