As of the third quarter of 2024, approximately **** percent of internet users surveyed in Nigeria reported feeling represented in the advertising they saw, regardless of its channel or medium. That was the highest share among the displayed worldwide markets. Ghana, with approximately **** percent, and the United Arab Emirates, with **** percent, rounded out the top three. In Croatia, Hungary, Serbia, Israel, Czechia, and Japan, the share stood below **** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
DataReportal, & We Are Social, & Meltwater. (February 5, 2025). Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1466411/advertising-representativeness-internet-users-worldwide/
DataReportal, und We Are Social, und Meltwater. "Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2024." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1466411/advertising-representativeness-internet-users-worldwide/
DataReportal, We Are Social, Meltwater. (2025). Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1466411/advertising-representativeness-internet-users-worldwide/
DataReportal, and We Are Social, and Meltwater. "Percentage of Internet Users Feeling Represented in The Advertising They Saw in Selected Markets Worldwide as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1466411/advertising-representativeness-internet-users-worldwide/
DataReportal & We Are Social & Meltwater, Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1466411/advertising-representativeness-internet-users-worldwide/ (last visited July 16, 2026)
Percentage of internet users feeling represented in the advertising they saw in selected markets worldwide as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 5, 2025. [Online]. Available: /statistics/1466411/advertising-representativeness-internet-users-worldwide/
