The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used. Multiple answers were permitted.
Citation formats
Tablet ad formats best suited for multiscreen advertising in the U.S. 2013
The graph presents data tablet ad formats believed to be best-suited for integrated multiscreen opportunities in the United States as of *. Among the surveyed marketers, ** percent stated that search ads were best suited for that purpose.
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ANA, & Nielsen. (December 5, 2013). What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/292046/tablet-ad-formats-best-suited-for-multiscreen-usa/
ANA, und Nielsen. "What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities?." Chart. December 5, 2013. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/292046/tablet-ad-formats-best-suited-for-multiscreen-usa/
ANA, Nielsen. (2013). What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/292046/tablet-ad-formats-best-suited-for-multiscreen-usa/
ANA, and Nielsen. "What Advertising Formats Do You Believe Are Best-suited for Integrated Multi-screen Advertising Opportunities?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Dec 2013, /statistics/292046/tablet-ad-formats-best-suited-for-multiscreen-usa/
ANA & Nielsen, What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? ÌÇÐÄÆÆ½â°æ, /statistics/292046/tablet-ad-formats-best-suited-for-multiscreen-usa/ (last visited August 05, 2026)
What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: /statistics/292046/tablet-ad-formats-best-suited-for-multiscreen-usa/