As of February 2026, approximately ** percent of adults surveyed in the United States said they wanted ads personalized to recent searches or purchases. The shares of respondents interested in live shopping during sports/events and click-to-learn-more remote ads both reached ** percent.
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tvScientific. (April 23, 2026). Adults' attitudes toward interactive TV advertising formats in the United States as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1359714/leading-attitudes-ads-tv-shows-movies-us/
tvScientific. "Adults' attitudes toward interactive TV advertising formats in the United States as of February 2026." Chart. April 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1359714/leading-attitudes-ads-tv-shows-movies-us/
tvScientific. (2026). Adults' attitudes toward interactive TV advertising formats in the United States as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1359714/leading-attitudes-ads-tv-shows-movies-us/
tvScientific. "Adults' Attitudes toward Interactive Tv Advertising Formats in The United States as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2026, /statistics/1359714/leading-attitudes-ads-tv-shows-movies-us/
tvScientific, Adults' attitudes toward interactive TV advertising formats in the United States as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/1359714/leading-attitudes-ads-tv-shows-movies-us/ (last visited August 01, 2026)
Adults' attitudes toward interactive TV advertising formats in the United States as of February 2026 [Graph], tvScientific, April 23, 2026. [Online]. Available: /statistics/1359714/leading-attitudes-ads-tv-shows-movies-us/
