According to a 2025 survey on retail media conducted in Australia, search ads or sponsored products, and display ads were the most popular retail media advertising formats with, ***and*** percent of respondents choosing each of these options. In contrast, in-store audio was used only by ** percent of respondents.
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IAB Australia. (July 15, 2025). Retail media advertising formats in Australia as of June 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1376198/australia-retail-media-advertising-formats/
IAB Australia. "Retail media advertising formats in Australia as of June 2025." Chart. July 15, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1376198/australia-retail-media-advertising-formats/
IAB Australia. (2025). Retail media advertising formats in Australia as of June 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1376198/australia-retail-media-advertising-formats/
IAB Australia. "Retail Media Advertising Formats in Australia as of June 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Jul 2025, /statistics/1376198/australia-retail-media-advertising-formats/
IAB Australia, Retail media advertising formats in Australia as of June 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1376198/australia-retail-media-advertising-formats/ (last visited July 26, 2026)
Retail media advertising formats in Australia as of June 2025 [Graph], IAB Australia, July 15, 2025. [Online]. Available: /statistics/1376198/australia-retail-media-advertising-formats/