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Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.com from 2019 to 2022

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Source

Release date

March 2023

Region

United States

Survey time period

2019 to 2022

Special properties

includes sponsored products, sponsored brands, and sponsored display

Supplementary notes

Shopping period dates:
Black Friday/Cyber Monday 2019: November 29, 2019 and December 2, 2019
Black Friday/Cyber Monday 2020: November 27, 2020 and November 30, 2020
Black Friday/Cyber Monday 2021: November 26, 2021 and November 29, 2021
Black Friday/Cyber Monday 2022: November 25, 2022 and November 28, 2022.

Sales of the peaking season compared with the preceding 14-day period.

Citation formats

Black Friday/Cyber Monday sponsored ads sales growth in the U.S. 2019-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 17, 2023
In 2022, sponsored ads on Amazon's U.S. platform produced a significant increase in online sales during Black Friday and Cyber Monday. Attributed sales grew by *** percent during the considered sale events, compared to the preceding ** days. In turn, attributed sales increased by ** percent in 2021.
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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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