| Effectiveness rating*** | 5 out of 5 | 4 out of 5 | 3 out of 5 | 2 out of 5 | 1 out of 5 |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Sources
Release date
December 2016
More information
Region
United Kingdom
Survey time period
August 2012 to January 2013; July to August 2013 to 2016
Number of respondents
87*
Special properties
marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
Data previous to 2015 were published in earlier editions of the report.
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87
** Additional information about the sample base is provided on page 42 of the report.
*** The scale ranges from "extremely effective" (5) to "not at all effective" (1).
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