*Forecast. CPT - cost per time, a comparatively fixed charging model. CPC - cost per click or cost per thousand click-through, based on the number of clicks. CPA - cost per acquisition, charge on the base of actual results. CPS - cost per sale, mainly used by shopping or guide sites. CPM - cost per thousand impression, regardless of outcome, advertisers have to pay as long as the ads are shown.
Citation formats
Charging ways in online advertising market in China 2012
The statistic shows the share of online advertising market in China from 2008 to 2011 and provides a forecast for 2012, broken down by charging model. In 2008, around ** percent of online advertisers in China paid when the ad was clicked.
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China Internet Watch. (January 8, 2013). Share of online advertising market in China from 2008 to 2012, by charging model [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/257408/charging-ways-in-online-advertising-market-in-china/
China Internet Watch. "Share of online advertising market in China from 2008 to 2012, by charging model." Chart. January 8, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/257408/charging-ways-in-online-advertising-market-in-china/
China Internet Watch. (2013). Share of online advertising market in China from 2008 to 2012, by charging model. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/257408/charging-ways-in-online-advertising-market-in-china/
China Internet Watch. "Share of Online Advertising Market in China from 2008 to 2012, by Charging Model." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jan 2013, /statistics/257408/charging-ways-in-online-advertising-market-in-china/
China Internet Watch, Share of online advertising market in China from 2008 to 2012, by charging model ÌÇÐÄÆƽâ°æ, /statistics/257408/charging-ways-in-online-advertising-market-in-china/ (last visited July 31, 2026)
Share of online advertising market in China from 2008 to 2012, by charging model [Graph], China Internet Watch, January 8, 2013. [Online]. Available: /statistics/257408/charging-ways-in-online-advertising-market-in-china/
