| Characteristic | Ad spending in billion yuan |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
February 2022
More information
Region
China
Survey time period
2021
Supplementary notes
*Tmall, Taote, Alibaba, and Diantao were also included.
**Other affiliated KoGou Music businesses such as KuGou Ringtone and KuGou Livestream were included.
One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of July 2022).
Only included the ad placements on internet media. Other ad formats such as live streaming, soft placement, naming rights on variety shows, and sponsorships were excluded.
Figures have been rounded for a better understanding.
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