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Which metrics do you use to measure performance and engagement with your web property?

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Sources

Release date

January 2013

Region

Worldwide

Survey time period

July and August 2012

Number of respondents

n = 49 marketers working for publishers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible

Citation formats

Metrics used to measure performance among publishers worldwide as of August 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 1, 2013
The graph depicts the matrics used by publishers to measure performance and engagement with their web poperties worldwide as of August 2012. During the Econsultancy survey, 71 percent of responding marketers working for publishers stated they used page views as a means for measuring performance.
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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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