The statistic presents the key objectives of mobile advertising activities according to marketers in the United States in 2011 and 2013. Both in 2011 and 2013, ** percent of respondents stated that customer relationship marketing had been an objective of their mobile advertising activities.
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Ovum, & Institut für Arbeitsmarkt- und Berufsforschung. (September 16, 2013). What have been the objective(s) of your mobile advertising activities to date? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/245942/key-objectives-of-mobile-advertising-activities-in-the-us/
Ovum, und Institut für Arbeitsmarkt- und Berufsforschung. "What have been the objective(s) of your mobile advertising activities to date?." Chart. September 16, 2013. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/245942/key-objectives-of-mobile-advertising-activities-in-the-us/
Ovum, Institut für Arbeitsmarkt- und Berufsforschung. (2013). What have been the objective(s) of your mobile advertising activities to date?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/245942/key-objectives-of-mobile-advertising-activities-in-the-us/
Ovum, and Institut für Arbeitsmarkt- und Berufsforschung. "What Have Been The Objective(S) of Your Mobile Advertising Activities to Date?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Sep 2013, /statistics/245942/key-objectives-of-mobile-advertising-activities-in-the-us/
Ovum & Institut für Arbeitsmarkt- und Berufsforschung, What have been the objective(s) of your mobile advertising activities to date? ÌÇÐÄÆÆ½â°æ, /statistics/245942/key-objectives-of-mobile-advertising-activities-in-the-us/ (last visited August 05, 2026)
What have been the objective(s) of your mobile advertising activities to date? [Graph], Ovum, & Institut für Arbeitsmarkt- und Berufsforschung, September 16, 2013. [Online]. Available: /statistics/245942/key-objectives-of-mobile-advertising-activities-in-the-us/