Figures have been rounded. The source provided the following explanation: "Kantar Media underreports OOH advertising spending by approximately 35 percent."
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Ad spending of the financial services industry in the U.S. in 2013, by medium
The statistic above gives information on the advertising spending of the financial industry in the United States in 2013, broken down by medium. The industry spent *** million U.S. dollars on newspaper advertising in the U.S. The sector's total ad expenditure amounted to billion dollars.
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OAAA, & Kantar. (January 15, 2014). Advertising spending of the financial services industry in the United States in 2013, by medium (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/245294/advertising-spending-of-the-financial-services-industry-in-the-us-by-medium/
OAAA, und Kantar. "Advertising spending of the financial services industry in the United States in 2013, by medium (in million U.S. dollars) ." Chart. January 15, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/245294/advertising-spending-of-the-financial-services-industry-in-the-us-by-medium/
OAAA, Kantar. (2014). Advertising spending of the financial services industry in the United States in 2013, by medium (in million U.S. dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/245294/advertising-spending-of-the-financial-services-industry-in-the-us-by-medium/
OAAA, and Kantar. "Advertising Spending of The Financial Services Industry in The United States in 2013, by Medium (in Million U.S. Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2014, /statistics/245294/advertising-spending-of-the-financial-services-industry-in-the-us-by-medium/
OAAA & Kantar, Advertising spending of the financial services industry in the United States in 2013, by medium (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/245294/advertising-spending-of-the-financial-services-industry-in-the-us-by-medium/ (last visited August 05, 2026)
Advertising spending of the financial services industry in the United States in 2013, by medium (in million U.S. dollars) [Graph], OAAA, & Kantar, January 15, 2014. [Online]. Available: /statistics/245294/advertising-spending-of-the-financial-services-industry-in-the-us-by-medium/
