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Advertising spending in the United States in 2021, by medium (in billion U.S. dollars)

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Source

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Release date

October 2022

Region

United States

Survey time period

2021

Special properties

gross figures; excluding volume discount

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.
Figures were rounded.

Citation formats

Ad spend in the U.S. 2021, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 23, 2023
In 2021, television was the medium in which advertisers spent most of their budget in the United States. Over ** billion U.S. dollars went to TV ads that year. The Internet came next, with advertisers spending roughly **** billion U.S. dollars in the medium.
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