In 2025, advertising agencies in Brazil reported collectively spending nearly **** billion U.S. dollars on digital channels. Investments in free TV and out-of-home (OOH) media amounted to around **** billion and *** million dollars, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Standard Norms Executive Council (Brazil). (March 31, 2026). Advertising spending in Brazil in 2025, by medium (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/257509/distribution-of-advertising-spending-in-brazil-by-medium/
Standard Norms Executive Council (Brazil). "Advertising spending in Brazil in 2025, by medium (in million U.S. dollars)." Chart. March 31, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/257509/distribution-of-advertising-spending-in-brazil-by-medium/
Standard Norms Executive Council (Brazil). (2026). Advertising spending in Brazil in 2025, by medium (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/257509/distribution-of-advertising-spending-in-brazil-by-medium/
Standard Norms Executive Council (Brazil). "Advertising Spending in Brazil in 2025, by Medium (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Mar 2026, /statistics/257509/distribution-of-advertising-spending-in-brazil-by-medium/
Standard Norms Executive Council (Brazil), Advertising spending in Brazil in 2025, by medium (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/257509/distribution-of-advertising-spending-in-brazil-by-medium/ (last visited July 28, 2026)
Advertising spending in Brazil in 2025, by medium (in million U.S. dollars) [Graph], Standard Norms Executive Council (Brazil), March 31, 2026. [Online]. Available: /statistics/257509/distribution-of-advertising-spending-in-brazil-by-medium/