Time spent with each medium includes all time spent with that medium, regardless of multitasking; ad spending share excludes out-of-home; TV, radio and print media exclude digital.
According to the source, Canadian consumers spent **** percent of their time with radio in 2019. At the same time ** percent of advertising expenditures was devoted to this medium, which presents an additional *** percent profit opportunity.
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eMarketer. (July 2, 2019). Advertising spending vs. consumer time spent on media in Canada in 2019, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
eMarketer. "Advertising spending vs. consumer time spent on media in Canada in 2019, by medium." Chart. July 2, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
eMarketer. (2019). Advertising spending vs. consumer time spent on media in Canada in 2019, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
eMarketer. "Advertising Spending Vs. Consumer Time Spent on Media in Canada in 2019, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2019, /statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
eMarketer, Advertising spending vs. consumer time spent on media in Canada in 2019, by medium ÌÇÐÄÆƽâ°æ, /statistics/1062237/time-spent-with-media-vs-ad-spending-canada/ (last visited July 21, 2026)
Advertising spending vs. consumer time spent on media in Canada in 2019, by medium [Graph], eMarketer, July 2, 2019. [Online]. Available: /statistics/1062237/time-spent-with-media-vs-ad-spending-canada/
