The average advertising expenses per car dealership in the United States amounted to nearly *** thousand U.S. dollars in 2023. Each U.S. car dealer spent, on average, about ** thousand dollars on TV advertising. The largest expenditures were devoted to third-party listing sites, where an average dealership ad spending surpassed *** thousand dollars. In total, U.S. car dealers' collective ad spending reached *** billion dollars in 2023.
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National Automobile Dealers Association. (March 21, 2024). Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars)." Chart. March 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. (2024). Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "Car Dealers' Advertising Spending in The United States in 2023, by Medium (in 1,000 U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2024, /statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association, Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/252363/us-car-dealers-average-ad-spend-by-medium/ (last visited July 23, 2026)
Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) [Graph], National Automobile Dealers Association, March 21, 2024. [Online]. Available: /statistics/252363/us-car-dealers-average-ad-spend-by-medium/
