Advertising spending in Vietnam by medium 2004-2018| ��ƽ��

Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)

Characteristic	TV	Newspapers	Outdoor/transport	Internet	Magazines	Cinema	Radio
2018**	1,295	52	38.5	35	32	2.6	2.4
2017**	1,177	52	36	30	32	2.3	2.1
2016**	1,070	52	33.5	25	32	2	2
2015*	969	52	31	20	32	1.7	1.9
2014*	870	52	28.5	15	32	1.5	1.8
2013	762	55	26	12	38	1.2	1.7
2012	573	54	24.5	9	40	0.9	1.2
2011	469	60.1	23	6	41.7	0.6	1.4
2010	436	60.5	20	3	37	0.3	1.4
2009	398.2	62.1	20.3	0.8	37.9	0.3	1.6
2008	331.1	66.7	25.4	0.6	36.3	0.2	1.4
2007	284.4	62.9	23.9	0.5	27.2	0.2	1.1
2006	239.6	54	23.3	0.5	24.3	0.2	0.7
2005	162.5	43.3	20.2	0.4	20.9	0.2	0.6
2004	166.4	51	18	0.3	26.5	1	0.6

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Release date

September 2016

More information

Region

Vietnam

Survey time period

2004 to 2013

Supplementary notes

* Estimate.
** Forecast.

Citation formats

In the past decade, TV was by far the largest advertising medium in Vietnam. In 2015, TV ad expenditure in Vietnam was estimated at 969 million U.S. dollars. Furthermore, the source predicted it would grow to approximately 1.3 billion U.S. dollars by 2018. In that year, the Vietnamese ad market was predicted to reach 1.46 billion U.S. dollars while the advertising market value of the Asia Pacific region reached 228.7 billion.

TV advertising in Vietnam

Figures from 2018 showed that the Vietnamese spent around 151 minutes on watching television every day. Due to the population’s trust in TV advertising and its reach in both urban and rural areas, TV proves to be an effective advertising medium, especially for FMCG. During the World Cup 2018, the men’s personal care brand Romano reached about 6.59 million TV viewers with their advertising spots.

The growth of Internet advertising

While the figures predicted that it was less likely for traditional newspapers and magazines to experience a growth in ad spending, internet advertising was forecasted to grow steadily. Especially with the rise of smart TV consumption, a bridge between TV and internet advertising has been built. In 2017, the majority of enterprises also stated that social media and online newspapers have become their main advertising channels.