includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Figures for periods prior to 2019 come from previous reporting.
Citation formats
Financial industry digital ad spend in the U.S. 2016-2023
Market analyses show that the digital advertising expenditures of the financial services industry in the United States reached ** billion U.S dollars in 2020. This figure is forecast to further grow to billion dollars by the end of 2023.
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eMarketer. (June 1, 2021). Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. "Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)." Chart. June 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. (2021). Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer. "Financial Services Industry Digital Advertising Spending in The United States from 2016 to 2023 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2021, /statistics/260086/financial-industry-digital-ad-spend-in-the-us/
eMarketer, Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/260086/financial-industry-digital-ad-spend-in-the-us/ (last visited July 21, 2026)
Financial services industry digital advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph], eMarketer, June 1, 2021. [Online]. Available: /statistics/260086/financial-industry-digital-ad-spend-in-the-us/
