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Leading categories of products purchased online by internet users in Colombia in 2020

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Source

Release date

July 2021

Region

Colombia

Survey time period

February 16 to 24, 2021

Number of respondents

1,007 internet users

Age group

18 years and older

Special properties

post-covid period (after March 2020)

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: Pensando en tus compras de estas categorías, ¿cuál de las siguientes afirmaciones se ajusta más con tus compras en este periodo?

Citation formats

Main product categories purchased online in Colombia 2020

Published by
Yihan Ma,
Jul 5, 2021
When asked about the products they had bought online following the COVID-19 outbreak, half of internet users surveyed in Colombia said they had bought fashion items. The second most purchased category was food and beverages, with 46 percent of respondents paying online for these products. As a result of the pandemic, the purchase of medicines on the internet resonated strongly among Colombians, with 45 percent of respondents saying they had purchased an item in this category.
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