ÌÇÐÄÆƽâ°æ

Effectiveness of ads on the open internet versus within walled gardens according to consumers in the United States as of January 2020

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2020

Region

United States

Survey time period

January 6 to 14, 2020

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Citation formats

Effectiveness of ads on the open web vs. within walled gardens in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 9, 2022
During a survey carried out among adult U.S. consumers, it was found that ads on the open internet were more relevant and more impactful than ads encountered within walled gardens such as Facebook, Instagram, YouTube, or Amazon. Amazon beat the open internet only when the interviewees were asked where they were more likely to find ads that would make them immediately make a purchase.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Social media advertising in South KoreaInternet usage in South KoreaAdvertising in the Asia-Pacific regionSocial media usage in South KoreaAdvertising in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.