| Characteristic | Advertising expenditure in millions of euros |
|---|---|
| Television | 1,857.1 |
| Telemarketing | 1,724.1 |
| Digital and physical marketing | 1,307.2 |
| Sponsorship acts | 1,049.7 |
| Search engines | 977.2 |
| Social networks | 856.3 |
| Daily and Sunday newspapers | 749.1 |
| Radio + digital audio* | 575.2 |
| Other websites* | 502.4 |
| Exterior | 432 |
| Magazines | 214.2 |
| Influencers | 125 |
| Fairs and exhibitions | 44.3 |
| Who | 23.2 |
| Other estimated means*** | 2,643.7 |
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Source
Source
Release date
May 2025
More information
Region
Spain
Survey time period
2024
Supplementary notes
* Includes podcasts and music aggregators/distributors.
** Sites that are not digital platforms of TV media, newspapers, magazines, and radio.
*** Includes catalogs, branded content, flyer distribution, yearbooks, point-of-sale animation, offline promotional gifts, etc.
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