This statistic shows the proportion of digital advertising investment in display that was allocated to video format ads in Europe in 2022, by country. While in Serbia video ads accounted for nearly **** percent of the total spent on display advertising, in Denmark around ** percent of the display advertising expenditure was allocated to this type of ads.
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IAB Europe. (July 31, 2023). Proportion of digital display advertising investment allocated to video format ads in Europe in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1635257/video-advertising-as-a-percentage-of-display-advertising-spending-in-europe/
IAB Europe. "Proportion of digital display advertising investment allocated to video format ads in Europe in 2022, by country." Chart. July 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1635257/video-advertising-as-a-percentage-of-display-advertising-spending-in-europe/
IAB Europe. (2023). Proportion of digital display advertising investment allocated to video format ads in Europe in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1635257/video-advertising-as-a-percentage-of-display-advertising-spending-in-europe/
IAB Europe. "Proportion of Digital Display Advertising Investment Allocated to Video Format Ads in Europe in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2023, /statistics/1635257/video-advertising-as-a-percentage-of-display-advertising-spending-in-europe/
IAB Europe, Proportion of digital display advertising investment allocated to video format ads in Europe in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1635257/video-advertising-as-a-percentage-of-display-advertising-spending-in-europe/ (last visited August 03, 2026)
Proportion of digital display advertising investment allocated to video format ads in Europe in 2022, by country [Graph], IAB Europe, July 31, 2023. [Online]. Available: /statistics/1635257/video-advertising-as-a-percentage-of-display-advertising-spending-in-europe/
